Objective: Redesign and rebuild a retail site with multiple products for better SEO and ease of backend use. The site had multiple products, lots of URL redirects and copy that needed rewritten for SEO. The direction was to build a site that their team could easily update and create new pages and products for.
Approach: We used Drupal (PHP, some Javascript and CSS) with an Ubercart module for shopping cart integration with PayPal.
